Praava Health is Hiring!!!

Position: Manager/ Senior Manager, Digital Performance

Department: Marketing

Salary: Negotiable

Job Type: Full-Time

Experience: 7+ years

Location: Banani, Dhaka

The Manager/ Senior Manager plays an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies through social channels. He develops effective performance management arrangements that support the achievement of the business’s overall targets, goals, and objectives.

Key Responsibility Areas:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Lead and develop a team of digital performance channel executives and managers to deliver ongoing campaigns and drive performance
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Reporting and KPI monitoring
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Conduct research and analyses on large and complex data-sets in order to realize appropriate strategies and solutions for our products in digital channels
• Perform A/B tests and devise strong hypothesis on how to improve campaign or key KPI performance (CAC, CPC, CTR etc)
• Responsible for annual, monthly and quarterly digital marketing planning and budget allocation
• Work closely and collaboratively with the Business Insights team, Marketing, Operations and Medical Services team to devise and execute campaigns that deliver against our strategic objectives.
• Ensue a rigorous quality assurance process is implemented on all campaigns to ensure that brand identity is adhered to.

Qualification:

• BS/MS degree in marketing or a related field
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Experience:

• +7 years of experience working in a performance marketing position in a business within a fast paced and dynamic market environment, preferably as a Senior Performance Marketing Manager.
• Proven and successful track record of leading a cross functional team from the beginning to the end of a project, achieving challenging targets and standards.
• Proven experience in managing both offline and online marketing programs and successfully delivering improvement in a business’s marketing performance, especially leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords & Facebook campaigns

Technical Skills/Knowledge:

• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Extremely proficient in Ms Excel, Ms Word, and PowerPoint
• Extremely proficient with, analytics tools such as Klipfolio, PowerBI, Tableau etc,
• Familiarity with agile methodologies a bonus

Behavioral Competencies:

● Growth mindset

● Influencing and networking skills

● Outstanding communicator

● Attention to detail

● Ability to simplify

● Sense of humor

● Can-do attitude

● Life-long learner

● Motivator

Interpersonal Skills:

• Self-starter with a patient-centric mindset
• Needs to have exceptional problem solving skills, be self-motivated and inspire the same in others, be proactive and thirsty for knowledge
• Ability to prioritize and meet deadlines even when working on multiple projects, be brave in going for informed experimentation
• Needs to have a knack for delivering results, and display calmness and composure under stress and in uncertain situations.
• Careful attention to detailed delivery, applying well-organized, logical approach.
• Growth mindset, open-minded and happy to receive feedback