Marketing Executive – IC – Interactive Cares

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Marketing Executive - IC

Office – Full Time
Gender – No Preference
Physical – Office
Deadline – February 27, 2024

Interactive Cares is Hiring Marketing Executive

Job Title: Marketing Executive

Department: Marketing

Location: Square Tower, Bashundhara Goli, Science Laboratory, Dhaka

Salary: 20k-30k

Position Type: Full-time

Experience: 1 Year

As a Marketing Executive at Interactive Cares, you will play a critical role in promoting our diverse range of educational products, including pre-recorded courses, master classes, career paths, third-party hiring solutions, and corporate training programs. Your efforts will directly contribute to increasing our brand visibility, driving user engagement, and ultimately supporting our mission to deliver impactful educational experiences.

Key Responsibilities:

Brand Promotion:

  • Develop and execute marketing strategies to promote our educational products and services across various channels.
  • Create engaging content for social media, email campaigns, and other digital platforms to attract and retain users.

Market Analysis:

  • Conduct market research to understand industry trends, competitor activities, and the needs of our target audience.
  • Use insights from research to inform marketing strategies and product development.

Product Marketing:

  • Collaborate with the product team to create compelling messaging and positioning for our courses, master classes, career paths, and other services.
  • Ensure marketing materials accurately reflect the features and benefits of our offerings.

Lead Generation:

  • Implement campaigns focused on lead generation for our B2B segments, including third-party hiring solutions and corporate training programs.
  • Optimize marketing efforts to improve conversion rates and ROI.

Customer Engagement:

  • Engage with our community through online forums, webinars, and events to foster a strong relationship with our users.
  • Monitor and respond to feedback on social media and other platforms to maintain a positive brand image.

Analytics and Reporting:

  • Track and analyze the performance of marketing campaigns and adjust strategies based on data-driven insights.
  • Prepare reports on marketing metrics, including website traffic, conversion rates, and engagement levels.


  • Work closely with the sales, product, and customer service teams to ensure a cohesive brand message and user experience.
  • Share insights and collaborate on cross-functional projects to drive overall company growth.


  • Stay updated on the latest marketing trends and technologies to keep our marketing strategies innovative and effective.
  • Suggest new channels or techniques to reach and engage our target audience more effectively.


  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum of 1 year of proven experience in marketing, preferably within the EdTech, e-learning, or related industries.
  • Strong understanding of digital marketing channels and strategies, including email marketing, social media, and content marketing.
  • Excellent communication and copywriting skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Proficient in using marketing analytics tools to measure performance and inform decisions.
  • Team player with a collaborative spirit and the ability to work in a fast-paced, dynamic environment.
  • Passion for education and a commitment to promoting lifelong learning.


  • 100% Subsidized lunch facilities.
  • Get free access to masterclasses & training sessions of Interactive Cares. For paid courses, they can get any course amounting to 20,000 BDT.
  • The prospect of fast promotions, contingent upon demonstrated performance excellence.
  • Opportunity for permanent employment based on exceptional performance and meaningful contribution towards the vision of the organization.
  • Opportunities for integrated corporate network development.
  • Opportunities to develop relevant skills by means of integrated training offerings.
  • Career Direction and Growth.
  • In-depth familiarity with relevant facilities management through hands-on experience.