JOB DESCRIPTION

We are looking for a passionate Content Writing and Copywriting Executive who will play a pivotal role in creating compelling and engaging content across various platforms, including our website, blog, social media, email campaigns, and more. The ideal candidate should have a strong command of the English language, exceptional writing skills, and a knack for delivering persuasive and persuasive content.

Key Responsibilities:

• Content Creation:
  • Produce high-quality, informative, and engaging educational content, including blog posts, articles, ebooks, and whitepapers.
  • Develop content that aligns with our target audience and educational objectives.
  • Create concise and clear educational materials that simplify complex concepts.
• Copywriting:
  • Craft persuasive and compelling copy for marketing campaigns, advertisements, and landing pages.
  • Collaborate with the marketing team to develop content that drives user engagement and conversion.
  • Ensure that all copy is in line with the brand’s tone and messaging guidelines.
• SEO Optimization:
  • Optimize content for search engines by incorporating relevant keywords and best SEO practices.
  • Stay up-to-date with SEO trends and algorithm changes to maximize organic visibility.
• Content Strategy:
  • Contribute to the development and execution of the content strategy.
  • Research industry trends and competitors to identify content opportunities and gaps.
• Editing and Proofreading:
  • Review and edit content for clarity, grammar, and style.
  • Ensure all content is error-free and adheres to our editorial guidelines.
• Content Distribution:
  • Collaborate with the marketing team to distribute content across various channels, including social media, email marketing, and newsletters.
  • Monitor and analyze content performance to make data-driven improvements.

Qualifications:

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• Proven experience in content writing and copywriting, preferably in the education or edtech industry.
• Exceptional writing and editing skills with a keen eye for detail.
• Proficiency in SEO and content optimization techniques.
• Familiarity with content management systems (e.g., WordPress).
• Ability to work collaboratively and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills.
• Creative mindset with a passion for education and learning.

Facilities:

• Offer a variety of nutritious and delicious meals to employees daily.
• Recognize and reward outstanding performance with awards, bonuses, or other incentives.
• Organize team-building events, outings, and social gatherings to foster camaraderie.
• Access to Interactive Cares Masterclasses: Give employees free access to Interactive Cares masterclasses and training sessions to enhance their skills and knowledge.
• Implement a performance-based promotion system, ensuring that employees are rewarded for their hard work and dedication.
• Encourage managers to provide LinkedIn recommendations for employees, helping them build a strong professional online presence.
• Based on their performance, provide the opportunity for employees to secure a permanent position within the company, offering job security.
• Implement a referral program where employees can refer potential candidates, and if hired, they receive a referral bonus.
• Organize regular networking events within the company to help employees build professional connections.
• Host workshops and training sessions to develop valuable skills that are relevant to their roles and career growth.
• Provide opportunities for employees to gain hands-on experience in their field, allowing them to apply what they’ve learned.
• Arrange sessions where employees can interact with executives and gain insights into the professional world.
• Offer assistance with optimizing employees’ LinkedIn profiles to increase their visibility and networking potential.
• Establish a mentorship program where experienced employees guide and support newcomers in their career journey.
• Recognize and reward outstanding performance with awards, bonuses, or other incentives.
• Offer a company-wide learning platform with a variety of courses and resources for continuous learning and growth.