WeGro is Hiring!!!

Position: Communication Specialist

Employment Type: Permanent.

Employment Status: Full-time

Workspace: WeGro HQ

Salary: Negotiable

Experience: Minimum of 3 years of experience in relevant field

Company Overview:

WeGro bridges a connection between individual and institutional financiers with smallholder farmers and their farm projects. With the WeGro app, users can invest in various agricultural projects, including cattle, poultry, fisheries, and various crops, among others. Users can simulate their profits on the app and track their projects and receive updates on new projects. WeGro leverages technology to improve the agricultural value chain of Bangladesh. WeGro has been working with 5000 farmers across 28 operational zones in the country.

Job Overview:

We are seeking a dynamic and strategic Communication Specialist to join our team. The ideal candidate will be passionate about communicating the impact stories of organizations to diverse audiences. They will possess excellent communication skills, creativity, and a keen understanding of branding and marketing strategies. The primary responsibility of this role is to develop and execute effective communication plans to amplify the organization’s impact stories and enhance its brand image.

Key Responsibilities:

• Research and produce communications materials (in both high-quality English and Bangla) including news releases, human interest stories, newsletter content, brochures, opinion articles, talking points, grant reports, and social media content for projects as required.
• Develop and articulate key messages for external communication and advocacy purposes.
• Develop and coordinate production of engaging and informative multimedia products (video and radio) in line with guidelines.
• Oversee graphic design solutions including publication templates, visual presentations, pamphlets, info-graphics, icons, and other publication materials that illustrate information and make it legible to different audiences and in line with WEGRO’s logo guidelines.
• Take high quality photos and commission professional photography.
• Create content for sharing via existing WEGRO’s social media channels that raises visibility with key target audiences in line with WEGRO’s branding guidelines for social media audio visual content.
• Cultivate relations with the media, organise and facilitate media coverage for events, guide media engagement for technical experts.
• Monitor and evaluate the impact of communication materials and advocacy events/campaigns to target audiences.
• Set up, organize, and maintain an archive of images and video content.
• Organize and archive key project documents.
• Prepare, edit, and submit key project documents for publishing approval.
• Liaise with the procurement team to initiate and oversee procurement of printed and other communications materials.
• Organise procurement of communications products.
• Perform other duties as required.

Qualifications:

• Bachelor’s degree in communication, marketing, public relations, or a related field. Master’s degree preferred.
• Minimum of three (3) years of progressively responsible professional work experiences in corporate communications, public information, journalism, international relations;
• Strong storytelling skills with the ability to craft compelling narratives that resonate with diverse audiences.
• Excellent written and verbal communication skills, with attention to detail and accuracy.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
• Experience in media relations, including pitching stories to journalists and securing media coverage.
• Ability to think strategically and develop creative solutions to communication challenges.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Collaborative mindset with the ability to work effectively in cross-functional teams.
• Passion for social impact and a commitment to the organization’s mission and values.
• This position offers an exciting opportunity to play a key role in shaping the communication strategy of our organization and sharing our impact stories with the world. If you are a strategic thinker with a passion for storytelling and social change, we encourage you to apply.

Other Benefits: Competitive salary, TA/DA, Mobile Bills, and professional development opportunities.