Position: Digital Marketing Lead

Salary: BDT 35k-40k

Job Type: Full-time

Weekend: Friday and Saturday

Experience: 2-3 years of experience in a similar role or as a lead

Location: New DOHS, Mohakhali, Dhaka

Job Context:

CliqPack Limited is a multinational IT company that is at the forefront of digital transformation. With a strong focus on innovative technologies, CliqPack is committed to delivering cutting-edge solutions to our clients. As part of our growth strategy, Cliqpack is seeking a Digital Marketing Leader. In this role, you will be responsible for creating engaging and informative content for various channels, including our website, blogs, social media, and marketing materials. Additionally, you will play a crucial role in client communication, ensuring a positive and effective interaction between our company and our valued clients. With a focus on creativity, data-driven decision-making, and customer-centricity, you will lead a team of marketing professionals in crafting compelling content, optimizing digital campaigns, and enhancing our online visibility.

Duties & Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve company objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, email, social media, and display advertising campaigns.
• Analyze campaign performance metrics and KPIs to continuously improve ROI and drive business growth.
• Conduct market research and stay updated on industry trends to identify new opportunities for growth.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
• You have to be an expert in the lead generation process and client hunting strategy.
• Stay abreast of emerging digital marketing technologies and tools, and implement best practices to enhance campaign effectiveness.

Educational Qualifications:

Bachelor’s/Masters degree in Marketing, Business, Communications or a related field from a recognized university.

Experience Requirements:

• Proven work experience as a Digital Marketing Manager or similar role. at least 2-3 years.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, AdWords, Facebook Ads Manager, etc.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Certification in digital marketing is a plus.

Additional Requirement:

• Age 27 to 35 years
• Both males and females are allowed to apply..
• Skill Required: Good knowledge of MS Excel/Google sheets.
• Good communication skill, positive attitude, and the aptitude to take on a challenge.
• Must be a team player in a distributed team.
• Fluency in writing and speaking in English is Mandatory.

Compensation & Other Benefits:

• Other facilities as per company policies