Executive, Brand Planning – Praava Health – Interactive Cares

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Executive, Brand Planning - Praava Health

Office – Full Time
Gender – No Preference
Physical – Office
Deadline – May 31, 2024

Praava Health is Hiring!!!

Job Title: Executive, Brand Planning

Department: Marketing

Salary: Negotiable

Experience: 1-2 years of experience as a planner or copywriter, preferably in an agency or in-house setting

Location: Praava Health, Plot 9 Road No. 17, Dhaka 1212

We are looking for a executive, brand planning, who will help to execute brand strategies, write compelling copy in English and Bangla, coordinate with stakeholders, prepare design briefs, manage content calendars, supervise junior team members, and ensure the quality of content aligns with organizational goals. This role is pivotal in shaping the brand identity and effectively communicating the organization’s message.

Key Responsibility Areas:

  • Plan and develop well-researched brand and communications strategy in collaboration with designers and other team members
  • Write clear and compelling copy in both English and Bangla that aligns with communications and business objectives
  • Coordinate with stakeholders across departments, including management members
  • Understand requirements from different departments and stakeholders and prepare briefs for designers
  • Develop content calendar and be responsible for content publishing across different channels, including social media and website
  • Supervise and mentor junior members of the team and be responsible for the final quality of content and copy
  • Completing any task assigned by the supervisor.

Qualifications:

● Graduate in any discipline

Experience:

● 1-2 years of experience as a planner or copywriter, preferably in an agency or in-house setting.

Requirements

  • Portfolio of past work that demonstrates planning and copywriting skills (mandatory)
  • Knowledgeable about marketing and communications principles
  • Familiar with social media management and scheduling tools
  • Strong research skills
  • Strong presentation and communication skills
  • Well-versed in formal and business communication
  • Strong grasp of both English and Bangla languages
  • Excellent time-management and organizational skills
  • Tech-savvy and comfortable with using project management tools and tools such as Google Docs, Sheets etc.

Behavioral Competencies:

● Ability to read, analyze, and interpret the most complex documents

● Ability to respond effectively to the most sensitive inquiries or complaints

● Strong practical problem-solving ability

● Ability to positively promote and implement change

● Crisis management skills.

IT Skills

● Comfortable using Microsoft Office and Internet Applications.

● Experienced in working in an ERP environment

Only shortlisted candidates will be notified and selected for the next step

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