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Android App Development
AR-VR
ArcGIS
AUTOCAD
BCS
Big Data and Machine Learning
Case Solving
Complete Career Path
Content Marketing
CV Writing
Cyber Security
Data Analytics
Data Structure & Algorithm
Django
English Grammar
Entrepreneurship
Free Course
Graphic Design
GRE
IBA-MBA
Lesson List
Introduction to digital Marketing
Digital Marketing Mix
00:12:38
Digital Landscape in Bangladesh
00:12:49
Exploring Facebook & Instagram
00:22:15
Exploring Google & YouTube
00:22:55
Exploring Twitter & LinkedIn
00:14:18
Exploring TikTok & Snapchat
00:12:12
Exploring Publisher & DSP
00:16:45
Exploring SMS, Email & IBR
00:23:46
Campaign Strategy
Digital Marketing vs Traditional Marketing
00:28:39
Campaign Blueprint
00:17:23
Selecting Right Group
00:12:09
Understanding Trends & Interest
00:17:09
The Big Idea
00:8:48
Digital Consumption Roadmap
00:11:36
YouTube Marketing
Welcome Note
00:02:53
Setting up a Google Ads Account
00:06:16
Setting up a YouTube Channel
00:04:28
The credit card conundrum
00:04:28
YouTube Marketing Quiz 1
What is Search Engine Optimization
00:03:02
How to do Keyword Research
00:06:00
How to input your Keywords in your video while maintaining proper density
00:06:18
YouTube Marketing Quiz – 2
Sales Ads
00:03:18
Leads Ads
00:02:49
Website Traffic Ads
00:02:23
Product and Brand Consideration Ads
00:03:31
Brand Awareness and Reach Ads
00:03:34
App Promotion Ads
00:01:33
Custom Ads
00:04:50
YouTube Marketing Quiz – 3
Skip able in stream ads
00:03:07
Bumper Ads
00:02:32
Non skip able in stream ads
00:02:24
Out stream Ads
00:02:00
Ad sequence
00:02:34
How to identify right audience for your ads
00:03:07
How to create an audience persona
00:05:55
Choosing the right channels and videos for your ads
00:04:35
YouTube Marketing Quiz – 4
Targeting
00:09:38
What are inventories
00:04:55
Placements
00:13:01
Bidding
00:06:26
YouTube Marketing Quiz – 5
What are cpcs, cpv, cpm, cpa
00:08:18
YouTube Marketing Quiz – 6
Introduction with the ads dashboard
00:12:18
How to control ads from the dashboard
00:06:43
Finding out about your ad from the dashboard
00:08:59
YouTube Marketing Quiz – 7
What are Sales Ads
00:04:22
How to drive Conversion Using Sales Ads by Setting up a Sales Ad
00:11:46
YouTube Marketing Quiz – 8
What are Lead Ads
00:02:19
How to Drive Conversion Using Lead Ads
00:07:26
YouTube Marketing Quiz – 9
How to drive conversion using Website Traffic Ads
00:07:19
YouTube Marketing Quiz – 10
What are product and brand consideration ads
00:03:18
How to influence consideration with product and brand consideration goal
00:09:09
How to Setup Shopping Ads
00:04:43
YouTube Marketing Quiz – 11
Setting up a custom ad step-by-step while choosing all the right goals for your business
00:09:17
YouTube Marketing Quiz – 12
Facts of using brand ambassadors
00:04:48
Which channels and videos should you be targeting to get higher Reach for your ads
00:05:16
How to lower CPC CPM
00:04:07
YouTube Marketing Quiz – 13
Advertising and Branding
Introduction & Outline
00:01:35
Definition of Marketing & advertising
00:07:17
History of advertising
00:11:55
Advertising Eco System
00:08:17
Advertising History & Fundamentals Presentation
Advertising History & Fundamentals Quiz -1
Copy & Design in Advertising
00:08:00
The Language of Advertising
00:05:34
Advertising Techniques
00:07:26
Copy and Design in Advertising presentation
Copy & Design in Advertising Quiz- 2 –
Account Management Fundamentals
00:11:37
Key Qualities
00:11:33
Account Management Fundamentals Presentation
Account Management Fundamentals Quiz – 3 –
Above The Line and Below The Line Advert Part 1
00:05:26
Above The Line and Below The Line Advert Part 2
00:13:38
Above The Line And Below The Line Advertising Presentation
Above the Line & Below the Line Advertising Quiz -4 –
PR & Experiential Part 1
00:12:29
PR & Experiential Part 2
00:06:46
Experiential
00:15:03
PR & Experiential Presentation
PR & Experiential Quiz – 5 –
Digital
00:16:56
Must know Definations
00:10:39
Digital Presentation
Digital Quiz – 6 –
Campaign Planning Part 1
00:11:01
Campaign Planning Part 2
00:07:53
Campaign Planning Presentation
Campaign Planning Quiz 7 –
Brand Development & Rebranding
00:06:16
Rebranding
00:11:15
Brand Development & Rebranding Presentation
Brand Development & Rebranding Quiz – 8 –
SEO
Common Types of SEO Content Writing
00:06:58
Types of Content SEO
Search Intent
00:05:18
Keywords
00:04:24
Searching Existing content
00:04:18
Content Outlines
00:04:20
Content Research SEO
Title tags, H1/H2 tags, Meta Descriptions
00:05:15
Images (Featured and in text images)
00:04:45
Writing for SEO and the Google algorithm SEO
Writing Style
00:08:06
Writing for Human readers SEO
Google Docs, WordPress
00:04:01
Hemingway app, Grammarly
00:04:51
Edubirdie, Duplichecker
00:03:42
Copyscape, Surferseo, Quillbot
00:06:40
Tools of the Trade SEO
Common Errors and Improvement Tips
00:06:30
Common Errors/Improvement tips SEO
Selling the process and strategy
00:04:52
Platforms
00:05:53
Selling your Writing Service SEO
Go to Course Home
PR & Experiential Part 1
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