Brand Development & Rebranding – Interactive Cares

Lesson List

Introduction to digital Marketing

Digital Marketing Mix00:12:38

Digital Landscape in Bangladesh00:12:49

Exploring Facebook & Instagram00:22:15

Exploring Google & YouTube00:22:55

Exploring Twitter & LinkedIn00:14:18

Exploring TikTok & Snapchat00:12:12

Exploring Publisher & DSP00:16:45

Exploring SMS, Email & IBR00:23:46

Campaign Strategy

YouTube Marketing

Advertising and Branding

SEO

Common Types of SEO Content Writing00:06:58

Types of Content SEO

Search Intent00:05:18

Keywords00:04:24

Searching Existing content00:04:18

Content Outlines00:04:20

Content Research SEO

Title tags, H1/H2 tags, Meta Descriptions00:05:15

Images (Featured and in text images)00:04:45

Writing for SEO and the Google algorithm SEO

Writing Style00:08:06

Writing for Human readers SEO

Google Docs, WordPress00:04:01

Hemingway app, Grammarly00:04:51

Edubirdie, Duplichecker00:03:42

Copyscape, Surferseo, Quillbot00:06:40

Tools of the Trade SEO

Common Errors and Improvement Tips00:06:30

Common Errors/Improvement tips SEO

Selling the process and strategy00:04:52

Platforms00:05:53

Selling your Writing Service SEO

Brand Development & Rebranding

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